Everyone knows you’re supposed to have a “vision statement,” but so many companies and organizations write visions that are really missions. “We seek to become the world’s great widget-maker and lead the market toward wealth and well-being.” Or, something like that. This is a mission statement in the future tense with a dash of wishful thinking thrown in for good measure. It’s not a true vision statement.
A vision statement clearly sees some future reality that your organization aims to play a significant role in creating. Again, a vision statement paints a clear, concise word picture of some future state you and others can imagine and that is relevant to your mission, which comes next. The mission statement briefly describes the role your organization will play in achieving the future portrayed in your vision statement.
I hope that this is enough to really getting you thinking about the vision and mission for your organization. In any case, let me know if you’d like to talk about vision and mission further.