Business, like life, is the sum total of decisions made by its leaders, its brain, its heart. I’m convinced that the quality of any business or organizational decision will be enhanced if the decision-makers have already answered and are committed to being guided by the answers to only three fundamental questions: who are we?; who do we serve?; and how will we know when we’re successful? In the answers to these questions is the wisdom of the enterprise. More to come….

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